I’ve co-owned and operated Courthouse Creek Cider long enough to have received questions seeking advice about starting a cidery. These are questions from folks who are still kicking the tires, trying to figure out whether to go into the business. The questions are always focused on the what. What equipment to buy. What style of cider to make. What vendor to use. I almost always initially reply with the question, “Well, who are you?” I don’t ask this to be an asshole, I really mean it. Who are you? If you know your who, you know your why, and the what just flows. To me, it’s a version of the phrase “free your mind and your ass will follow!” I’m not the first person to think about this stuff, google “know your why” and take a look. For
Be true to your who and why
Be true to your who and why
Be true to your who and why
I’ve co-owned and operated Courthouse Creek Cider long enough to have received questions seeking advice about starting a cidery. These are questions from folks who are still kicking the tires, trying to figure out whether to go into the business. The questions are always focused on the what. What equipment to buy. What style of cider to make. What vendor to use. I almost always initially reply with the question, “Well, who are you?” I don’t ask this to be an asshole, I really mean it. Who are you? If you know your who, you know your why, and the what just flows. To me, it’s a version of the phrase “free your mind and your ass will follow!” I’m not the first person to think about this stuff, google “know your why” and take a look. For